Each year we collaborate with a charity to design Lounge Trousers based on their brand colours with all the profit being donated to that charity.
Already passionate about wildlife and the natural world - the labels on our organic Loungers are made from seed paper and discarded cotton fibres. They are impregnated with six varieties of plant seeds which when grown will attract butterflies, bees, and other pollinating insects. Our iconic buttons are made from natural corozo, not plastic and enable farmers in Equador to sustain their forests, not cut them down. We were further inspired by a presentation given by Alison Cross of the Hampshire and Isle of Wight Wildlife Trust, who showed how small actions can have great outcomes for nature.
Wildlife in a Southern County by Richard Jefferies published in 1879 paints a picture of a lyrically beautiful English countryside awash with wildlife. Jeffries describes seeing skylarks singing on the South Downs in springtime stretching as far as the eye could see. He saw clouds of sparrows and finches lifting out of the cornfields in Hampshire and landing in the hedges in such large numbers that they changed its colour.
Britain today is now one of the most nature-depleted countries in the world with more than one in seven species facing extinction and more than half in decline. The State of Nature 2016 report places Britain as 'among the most nature-depleted countries in the world', ranking 189th out of 218 assessed. To walk in the lanes, fields and byways of Hampshire today is to walk in a chemical wasteland almost entirely devoid of birds or any other form of wildlife. Richard Jefferies skylarks are today critically endangered. Rachel Carson’s prediction of a Silent Spring caused by the use of chemical sprays in fields has certainly come true in Southern England. Our wildlife is in desperate need of help.
So what are we doing? Well Loungers are doing what we do best – making Lounge trousers to support our wildlife and the wider natural world - sustainable and organic brushed cotton in the great blue and green colours of the Wildlife Trust. For every adult pair sold £10 will be donated, with £5 for every children’s pair.