There are many reasons to buy organic cotton rather than conventional cotton. It is much more sustainable. It uses no chemicals, fertilisers or pesticides to produce, protecting local habitats and the farmers which grow it. It also uses less water, preserves soil quality, and limits soil erosion.
But did you also know that Organic cotton products are softer than regular cotton because of the longer fibres. Being handpicked ensures these fibres don't get weakened or broken, resulting in softer and more durable product.
Our Loungers and T-shirts never pile and they hold their shape and softness.